About/Contact
  • Branding
  • Fathom Marine Group
  • Passable—Art Shows
  • Seattle, City of the Future
  • Iconography
  • Kind Heaven—Elders
  • F5—Topic/Solution
  • Harmoniscope—Interface
  • Sirens of Triton
  • Logos
  • Tamarind Tree
  • RISC Zero
  • Huckleberry Press
  • Campaigns
  • F5—Black Hat, trade show identity
  • Time Warp
  • Skill Shot—Cover logos
  • Skill Shot—Seattle Pinball List
  • Add-a-Ball
  • T-Shirts
  • Tales from Encrypt
  • Creature Features
  • Skill Shot
  • IOActive
  • Games
  • 9-SOL—Blast Uranus
  • Hella Jelly—Secrets of the Deep
  • The Simpsons Colonoscopy Party
  • Overview
  • Tamarind Tree
  • Fathom Marine Group
  • Passable—Art Shows
  • Seattle, City of the Future
  • F5—Topic/Solution
  • Harmoniscope—Interface
  • RISC Zero
  • Huckleberry Press
  • F5—Black Hat, trade show identity
  • Time Warp
  • Skill Shot—Cover logos
  • Skill Shot
  • Tales from Encrypt
  • Creature Features
  • 9-SOL—Blast Uranus
  • Hella Jelly—Secrets of the Deep
  • The Simpsons Colonoscopy Party
  • F5—infographic
  • Kind Heaven—Elders
  • F5—Reference Architecture Icons
  • F5—Network Diagram Icons
  • IOActive
  • F5—Diagram Styleguide
  • F5—Ad Campaign
Jeff Larson
About/Contact
  • Branding
  • Fathom Marine Group
  • Passable—Art Shows
  • Seattle, City of the Future
  • Iconography
  • Kind Heaven—Elders
  • F5—Topic/Solution
  • Harmoniscope—Interface
  • Sirens of Triton
  • Logos
  • Tamarind Tree
  • RISC Zero
  • Huckleberry Press
  • Campaigns
  • F5—Black Hat, trade show identity
  • Time Warp
  • Skill Shot—Cover logos
  • Skill Shot—Seattle Pinball List
  • Add-a-Ball
  • T-Shirts
  • Tales from Encrypt
  • Creature Features
  • Skill Shot
  • IOActive
  • Games
  • 9-SOL—Blast Uranus
  • Hella Jelly—Secrets of the Deep
  • The Simpsons Colonoscopy Party
  • Overview
  • Tamarind Tree
  • Fathom Marine Group
  • Passable—Art Shows
  • Seattle, City of the Future
  • F5—Topic/Solution
  • Harmoniscope—Interface
  • RISC Zero
  • Huckleberry Press
  • F5—Black Hat, trade show identity
  • Time Warp
  • Skill Shot—Cover logos
  • Skill Shot
  • Tales from Encrypt
  • Creature Features
  • 9-SOL—Blast Uranus
  • Hella Jelly—Secrets of the Deep
  • The Simpsons Colonoscopy Party
  • F5—infographic
  • Kind Heaven—Elders
  • F5—Reference Architecture Icons
  • F5—Network Diagram Icons
  • IOActive
  • F5—Diagram Styleguide
  • F5—Ad Campaign

F5—Black Hat, trade show identity

Developed a standout “Battle of the Bands” concept for F5’s Black Hat booth, crafting fictional band identities that creatively illustrated cybersecurity themes. The campaign captured attendee interest and enhanced F5’s brand visibility (and “cool-factor”).

A mock-up of how to arrange the posters at the trade show booth. 
T-shirts to give to attendees. 
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